Go-to-Market Analysis Project
A go-to-market (GTM) analysis project determines how to best optimize a company’s sales, profitability, and market share by refining its GTM strategy and channel selection. This analysis becomes essential when a company faces challenges in identifying the most effective sales and marketing channels. These channels encompass a diverse range, including direct avenues like field sales, online...
Read MoreStrategic Plans Part 4 – Tactical Plans
The final section of the Strategic Plan focuses on specific tactical plans and goals for the current year and in three (3) and five (5) years. It typically focuses on: revenue and expense targets and other key metrics specific strategic goals key capabilities needed to achieve the goals major activity priorities to help minimize conflict This is a high level plan that frames and guides any/all...
Read MoreStrategic Plan Part 3 – Goals
What does an organization want to be recognized for in three (3) to five (5) years? Who will be the beneficiary of that effort? What does the organization want to have achieved? Long Term Goals What is your organization’s BHAG? What is your organization best and passionate at? How is your organization fueling those goals and passions? An organization needs a “Big Hairy Audacious...
Read MoreStrategic Plan Part 2 – Environmental Analysis
Environmental analysis involves understanding and assessing where an organization is today and what may impede its future progress. The analysis starts with understanding the organization’s market and customer, assessing its resources and dependancies, and concludes with a SWOT analysis. Market & Customer Identify each market that an organization is competing in or planning to compete...
Read MoreStrategic Plan Part 1 – Organization Foundation
The mission, vision, and purpose statements frame how an organization wants to fit into the world today and in the future. It provides the foundation that guides where the organization is going and what it wants to accomplish. An organization’s core values are the guiding principles on how it operates. Mission (Impact) A mission statement focuses on a specific goal or set of goals that...
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